Hypertension

Hypertension is a chronic condition that causes heart attacks, strokes, kidney failure, and other serious health problems. According to the World Health Organization, [1]

• An estimated 1.28 billion adults aged 30–79 years worldwide have hypertension, most (two-thirds) living in low- and middle-income countries
• An estimated 46% of adults with hypertension are unaware that they have the condition.
• Less than half of adults (42%) with hypertension are diagnosed and treated.
• Approximately 1 in 5 adults (21%) with hypertension have it under control.
• Hypertension is a major cause of premature death worldwide.
• One of the global targets for noncommunicable diseases is to reduce the prevalence of hypertension by 33% between 2010 and 2030.

The current standards for controlling this condition involve diet, exercise, and medication. We are offering an alternate approach that combines hypnosis and virtual reality.

How does it work?

Download our video onto your smart phone and play it for a month, using a set of VR goggles, as described here. The video runs for about 40 minutes, and you can view it in the comfort of your own home. You can use this product in addition to doing your normal hypertension maintenance procedures as established by your doctor. Patients should not disregard their doctors' advice!

Supporting Research

Studies have shown that treatments which used the same core concepts have successfully lowered people's blood pressure. See notes [2-4] below. We have found similar results when trying our video on a very small sample of users.

Does the video have any known side effects?

No.

System Requirements

This product needs to be viewed with a VR headset in a comfortable, quiet place. It can only be played on Android and iOS phones with a special free viewing app, the VendorVideo Player. This app enables us to collect viewing and feedback data that will help us improve the product. For Android phones, you can download it from Google Play. For iPhones, please see the App Store. For a comprehensive explanation of the hardware and software requirements, please click here.

Studies:

[1] Hypertension (who.int)

[2] "The Use of Relaxation and Hypnosis in Lowering High Blood Pressure," by Herdis L. Deabler, Ph.D., Edward Fidel, B.S., Robert L. Dillenkoffer, M.D. and S. Thomas Elder, Ph.D. American Journal of Clinical Hypnosis, Volume 16, 1973 - Issue 2, Pages 75-83.

[3] "The Use of Hypnosis and Biofeedback Procedures for Essential Hypertension," by Howard Friedman and Harvey A. Taub (1977). International Journal of Clinical and Experimental Hypnosis, Volume 25, 1977 - Issue 4, pp. 335-347.

[4] "Effectiveness of Hypnosis in Reducing Mild Essential Hypertension: A One-Year Follow-Up," by Marie-Claire Gay. International Journal of Clinical and Experimental Hypnosis, Volume 55, 2007 - Issue 1, pp. Pages 67-83.